Minnesota’s 2nd Congressional Primary 

Updated: July 22nd, 2026

Candidate CPP (Q2, :30s)

Minn/St. Paul – 

Overview

As people have already started voting in MN-02, Kaela Berg is well-positioned to win, so long as voters learn more about who she is, her experience as a working class person who’s lived paycheck-to-paycheck and went without healthcare, and how her record is different from the men she’s running against. 

Summary

Voters need to see broadcast at levels matching her opponents, OTT/CTV targeting women primary voters, YouTube ads that highlight Kaela Berg’s background and legislative record, and mail. 

• Broadcast and digital spending should let voters know that unlike her opponents, Kaela Berg is a working class candidate who has gone without health care. She has worked up to three jobs and still works as a flight attendant to make ends meet. That’s why she’s running for Congress. To stand up to the billionaires and corruption in DC making costs higher for all of us. As a state legislator, she’s fought for health care, passed gun violence prevention bills, and landmark worker protections. When the multimillionaires in Washington are more focused on lining their own pockets, Kaela Berg will fight for working people by passing universal health care, bringing down costs, and taking the fight to Donald Trump.
• Any remaining mail should focus on a positive message as laid out above. That said, there should be a smaller amount of real estate that explicitly and by name notes that both of Kaela’s opponents voted with Republicans to give a handout to the health insurance industry.

ADDITIONAL RESOURCES

• Kaela authored and passed the bill putting a mental health professional into every public school in the state.
  

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